The Brief

The client was the city of Whitehorse. Their Environmental Education Program was struggling to bring in volunteers so we were tasked with envisioning and designing a campaign that would attract volunteers who would be interested in teaching classes of children and taking them on nature walks. We decided to target Deakin students who were studying childcare or education, using a stall during orientation week to share information about the program and promote how it could strengthen the resumes of the education and childcare students.