This project’s brief was to look into a day of celebration and find an issue with it. Then I had to develop an outcome that would not just spread awareness of the issue but change people’s actions on the day. The day and issue I chose was the increase in food waste around Christmas. I developed a sketchy style 2D animation using the changing wine glass and wasting food to demonstrate the effect that food waste will have on future generations as I was targeting parents in their 30s.